Delta Airlines
Mobile App Redesign
Mobile App
Role
UX Research
UI Design
Work
Native iOS UI design
Design system update
App refresh
Competitive industry analysis
Key Product Takeaways
Mobile-first design optimized for speed, clarity, and on-the-go use
Streamlined booking flow
Simplified search with intuitive filters and flexible date options
Clarified pricing breakdowns – upfront fare, baggage, and seat details
Smarter task flows, includes check-in, seat selection, and flight changes
Improved accessibility, WCAG compliant updates
More personalized experience, “today” itinerary, traveler, and loyalty integration.
Product Summary
The Problem
Booking tasks are overly complex, requiring too many steps.
Key travel information is difficult to find or buried within the flow.
The learning curve for new users is steep, impacting usability and conversion.
Significant accessibility and contrast issues hinder inclusive access.
UX Considerations
Must support simple and intuitive search, including auto-suggestions for airports.
Mobile first approach for optimized booking flow should minimizing friction and reducing steps.
Pricing transparency is important to customers.
Outcomes
Simplified task flows, particularly for flight search and booking.
Improved information hierarchy, making key details more visible and digestible.
Modernized interface design, aligning with user expectations.
Accessibility update, delivers an inclusive and user-friendly experience.
Some UI screenshots!
Ways we learned
Generative / Evaluative
1:1 interviews
Public sentiment analysis
Heuristic/WCAG analysis
Competitive analysis
Group Feedback
Prototype demos
Polling
1:1 testing
Synthesis
Personas
Flow mapping
Pain point mapping
Prioritized user wants / needs
Sketching
Though many user flows, interaction approaches, and overall layouts were explored, these sketches represent the direction final designs ultimately followed.